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Marketing

  • Instant Preview Extended to Google Adwords

    Matt Morrison
    June 07, 2011
    Marketing
    Comments (1)

    Look at the example below - if you click on the magnifying glass on the right you activate the Instant Preview feature and see Google's screenshot of the landing page.

     Instant Preview of Google adwords Ad

    What does this mean for my AdWords Campaign?

    There are some immediate implications for your current AdWords campaigns...

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  • Google Instant & Preview

    Matt Morrison
    December 09, 2010
    Marketing
    Comments (1)

    Have you noticed your Google results changing as you type a search query? Have you checked out the instant visual website preview in Google results?

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  • Good practices for promoting your website

    Matt Morrison
    June 15, 2010
    Marketing
    Comments (1)

    Blog about new content or services -

    A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.

    Don't forget about offline promotion -

    Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.
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  • Enhancements to E-Marketing Module

    Matt Morrison
    February 22, 2010
    Technical,Marketing
    Comments (1)
    If you already have Email Marketing on your site, you are already familiar with what it can do. With the latest release of Pegboard you are now able to use the "Tell a friend" feature and track who is forwarding onto a friend and you could reward those people, make it an incentive for people to "Tell a friend".
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  • Improving your Google ranking

    Matt Morrison
    February 15, 2010
    Technical,Marketing
    Comments (1)
    Your small business search ranking must appear on the first page of Google results -- or else. Few people bother to search much further. So you must grasp the art of SEO (search engine optimisation) -- as much as is humanly possible.
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  • 10 online marketing ideas for my business

    Matt Morrison
    June 09, 2009
    Marketing
    Comments (1)
    What can I do online to market my business? Here's 10 tips that you could try: 1. Update the content on your website, 2. Send an email newsletter & more
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  • Online Business More Successful?

    Matt Morrison
    March 17, 2009
    Marketing,Technical
    Comments (1)
    • Online business owners are more confident about their business prospects in 2009. 46% versus 13% - 3.5 times .
    • Online businesses are more likely to be planning expansion in 2009. 57% compared to 39%
    • Online business performance indicators are higher. In all key areas – including sales, profitability, capital expenditure and employment.
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