Website Design and Development for Flir

6 February 2008

Flir Australia are specialists in thermal imaging. They needed to overhaul their online presence to support a new marketing campaign targetting the electrical and construction industries.

The old website was looking very dated and was dominated by the old 'the IT guys did it' look and feel. With the majority of high-end business to business sales being reliant on professional online communications, the old website was not pulling its weight in support of the sales team.

Mintleaf Studio designed and developed a new website, with the assistance of Drew Valentine from Valentine PR. Drew's experience in industrial business-to-business PR was very valuable as the content of the website was crafted for maximum effect.

The website is very effective in handling initial customer enquiries, saving the sales staff valuable time. The product range is well presented and there is extensive cross-linking to case studies concerning the products. The customers can easily find out how to make a purchase and can access a large collection of multimedia content gathered from Flir's international operations.

The website is managed using the very powerful, fast and usable Pegboard Content Management System, which saves the Flir staff even more valuable time every week.

Flir Australia