10 online marketing ideas for my business

9 June 2009

What can I do online to market my business? Here's 10 tips that you could try, or try something else!

1. Update the content on your website, particularly news and home page content
2. Send an email newsletter - tell stories about your recent successes or those of your clients, some tips, ideas, etc...
3. Open a Google AdWords account & test some pay-per-click ads
4. Set up Google Analytics on your site (or view statistics) and find out info about who's using your site:
   • Check what keyword searches reach your site
   • Check what sites people come to your site from
   • Check what pages people enter & leave your site
   • And more….
5. Get links to your website from 5 or more other sites - target sites that are related to your businesses but not in competition to your site, use sites where you know someone if possible & offer a return link. Give them a short description of your site with the link - make sure it includes key search terms
6. Start blogging (Wordpress.com) or micro-blogging (twitter.com) - talk about what you know best & provide views that are helpful or provocative - keep it interesting & link (where appropriate) back to your website
7. Join Linkedin.com - start networking online with the people you trust. Depending on what you do, this might also include or extend to Facebook.com or MySpace.com
8. Have a look at your competitor's sites - see what they're doing, be critical and analytical, what can you learn from them?
9. Consider the future of your website - what needs to happen to make sure you stay competitive?
   • Is it time to start selling online?
   • Would a poll or a blog on your website keep visitors interested / informed?
   • Do you need to bring the visual design up to date?
10. Ask customers what they think of your site - especially when they're new & just looked at it

Next Step? Why not contact a sales representative at Mintleaf Studio to discuss how to ensure online success for your business.