Does the Thought of an Email Marketing Campaign Excite You?

Despite Email marketing having been around for a long time, it’s still a remarkably effective way of keeping in touch with customers and stakeholders.

At Mintleaf we've helped businesses use email marketing to communicate more effectively in the following ways:

• Direct communications to existing customers - telling them about new products or services, new staff or contact details, new projects or giving them some tips/information
• Internal communications to staff or other stakeholders - this usually includes news or internal information, but can also be managed with different communications to different groups & sub-groups within the organisation
• School newsletters - migrating from a paper-based or PDF-based system to an email where news summaries are presented with click-through to the website for further detail
• Resellers & suppliers - sending news, other pertinent company information and technical or detailed information about products/services

What are the key benefits of email communications?

• Keep in touch: manage existing relationships
• Be efficient: less effort than individual communications and off-line methods
• Focus your message: use groups to target different user groups with unique communications
• Statistics: get feedback on how a campaign ran with detailed reporting